Search Engine Optimization (SEO) is taking over the digital marketing field and the internet in general.
So, business owners might want to focus on the latest SEO trends in order to succeed in the digital marketing arena.
SEO in 2019: Trends that Will Make the Difference
With 2019 approaching rapidly, our feeling is that it will be the year where solid SEO changes will happen.
Consequently, our marketing experts have predicted the top 4 SEO trends that will matter most in 2019.
Amazon Search: Is it the new Google for Ecommerce?
Our prediction is that Amazon Search will be the biggest SEO Trend in 2019.
According to a Kenshoo study, 56% of consumers who desire to make a purchase go directly to Amazon, not Google. Moreover, 51% corresponds to the category who have found something elsewhere, but still check with Amazon.
Lately, We’ve been hearing a lot about mobile-first indexing, but, what is it exactly?
Mobile-first indexing falls into Google’s continuous efforts to make the web more mobile-friendly.
However, business owners seem to find it hard to wrap their mind around what that means.
Simply put, Mobile-first indexing means that Google uses the mobile version of your website for indexing and ranking.
Let’s clarify that a “mobile-first index” is not a mobile-only index. Thus, even if a site does not have a mobile friendly version it can still be included in the index, by taking into consideration its desktop. However, the rankings of this website will not perform as well as those who own a mobile friendly version of their site.
We will continue to show the URL that is the most appropriate to users (whether it’s a desktop or mobile URL) in Search results.
Some Recommendation to Get You Ready !
- Make sure your mobile content and desktop content are compatible.
- Verify that your data is structured on both versions of your site.
- Ensure that your metadata (titles & meta descriptions) is visible on both versions of your site.
- Be sure that your servers are sufficiently capable to support potential increase in crawl rate on the mobile version of your site.
If you already have a keyword strategy, and you’re wondering how this upgrade will affect you, keep on reading!
Statistics have shown that mobile searches constitute more than half of web traffic worldwide.
Moreover, experts have predicted that by 2020, at least 50 percent of all searches will be voice-based and that the Voice Search algorithm may change and replace the text search.
So, businesses should shift now more than ever their focus to Voice Search technology.
When users make vocal searches, their queries are significantly different from the written ones because the way people talk and the way they write are different.
Google is witnessing a rise in the “long tail keywords” due to the different ways users make queries.
These specific keywords are known to be more complex as they require more information than the simple keywords.
Hence, website owners are brought to reassess their current SEO strategies and think of ways to integrate these long-tailed keywords.
We can say that this new SEO trend opens the door to important engagement with customers, but only if companies succeed in targeting voice queries and information that the users are searching for.
Ecommerce Brands might have found the ultimate way to engage with their target audience through the Voice Search.
Indeed, its conversational nature makes it easier for businesses to analyze the way customers express themselves.
The General Data Protection Regulation, or GDPR applies to websites that collect and store EU citizens’ information (IP address, credit card data…). In addition, the role of the GDPR is to control who holds the user’s sensitive online information.
Starting from now, it’s users who collect the online data, not the corporations.
Thereupon, users can now ask companies to provide them with all the personal data they have collected and request for a modification or a complete suppression.
Let’s recall that a lack of compliance from companies will lead to severe measures: Fine of €20 mln or 4% of the company’s annual profit.
As mentioned up above, this regulation applies to companies and customers within the European Union. However, international companies as well must abide by the regulations set by the GDPR.
Consequently, Google has decided to modify its way to do analytics;
From now on, all personal data will expire after 26 months since the day it was stored.