LinkedIn introduces Facebook-like reactions: “Celebrate, Love, Insightful and Curious” to start a new era of post engagement. Starting April 11th, the LinkedIn reaction buttons are available to the platforms’ 600 million users on desktop and mobile.
Introducing a new feature to increase engagement.
Almost 3 years after Facebook rolled out reactions, LinkedIn finally joined the hype and decided to roll out its own reaction buttons to its community. LinkedIn likes to move at its own pace by introducing many features quite some time after other channels. For example: stories, live video tool, sharing document slides and so on. However, it might be a wise move by LinkedIn to take its time introducing such features due to its different community’s characteristics. Adding reaction buttons alongside the Like button, will give people room to express themselves better with posts. This move by LinkedIn shows that even though it is a different platform in terms of content and mission, it is catching up to its growing community and trying to appeal to the next generation.
LinkedIn developers shared an article detailing the reasons behind this new feature. They also expressed their openness to take and deploy users’ feedback in their strategies:
“As with everything we build at LinkedIn, we will be listening closely to your feedback to understand how you’re using reactions. We hope these reactions help you better connect and talk with your community on LinkedIn!”
You can check out the reaction buttons’ meanings and usage on this post by LinkedIn: https://www.linkedin.com/help/linkedin/answer/101466
Right feature for the right community?
People go on LinkedIn to discover and stay connected to the professional world. However, it has been established that it shouldn’t be too serious and restricting if it wants to appeal to the next generations. As people want to celebrate achievements, company millstones, share jokes about the professional life and so on; these interactions require some accessible features. Such features allow smooth interactions with similar posts, which will eventually help build better professional networks. On a professional platform, people want quick and constructive features to communicate with the community; hence, the reactions’ buttons was requested by many people.
However, many would argue that the buttons don’t include any negative reactions such as: dislike or disagree button; which would be very restricting to the way people express themselves. Also, LinkedIn excluded the famous Facebook ‘HAHA’ reaction; perhaps to preserve the LinkedIn unique professional environment. In addition, not everyone supports the integration of these new features:
Anyways, social media users don’t always have the time nor want to deploy energy to leave a thoughtful comment detailing how they feel about a post. Therefore, this feature might help people express themselves better through reactions, instead of being restricted to a “Like” button or deciding to not react to the post at all. LinkedIn wants to encourage users’ engagement and perhaps, this is one step forward towards this goal. So….
However, is imitating other social media such as Facebook and Snapchat the solution? knowing that they have completely different communities than LinkedIn’s.
Tell us what you think about this move ?