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Facebook’s Marketing API is Set to Make Advertisers Work a Lot Easier

Facebook’s Marketing API v.3.2: A solution for advertisers to stay on top of their Facebook campaigns?

Those days are over when advertisers couldn’t get a clear idea on why their ads wouldn’t deliver.

In fact, the social media giant has successfully launched the new Facebook Marketing API v.3.2 with the aim to  keep advertisers  posted of every time their ad fails to deliver.

What does it mean?

basically, it means that the Facebook campaign has received very low to no impressions .

Facebook’s latest update will benefit advertisers and marketers, as it will help them to solve issues related to ads failing to run properly.

Why is it important to advertisers you would ask.

For starters, the new “ads run” status’ primary function is to guide app developers throughout whole ad delivery process .

It is safe to say that thanks to Facebook’s newest version of its Marketing API, not only will it point out to the advertisers the anomalies in their ads (WITH_ISSUES), but it will also provide them with a detailed list of every possible reason their ad might not be running.

The list includes error codes that averted the completion of the delivery (ISSUES_INFO).

In addition to its latest efforts to improve its platform for developers, Facebook released on October 23, 2018 a brand new beta version of the  GRAPH API tool, which comprises updates to Instagram Graph API, Pages and Video Polls, Facebook Login, and the Messenger App.

Additional information on Facebook’s update of graph API TO V3.2

  • Data permissions for Facebook Login have been updated to a 90 day limit after which app data permissions expires. After this set period, app developers must repeat their request to have access to their data.
  • Facebook introduced Messenger 4 with the aim to present a new and simple version of the messaging app.
  • Facebook is calling for other apps to adopt the new Marketing API V3.2.
  •  Many inactive apps were banned from Facebook’s API platform because they did not conform to the new API review process.
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